Data visualization, as an approach to communications, education or analysis, has broad appeal and our survey showed it is already being used by marketers. Marketers use data visualization for both internal communications and external marketing efforts. In many cases they mentioned a specific audience or stakeholder they were focused on, leading us to believe that visualization is being used for targeted communications.
A tactic or an approach?
In some cases marketers use data visualization as a specific tactic—an infographic, chart or process flow diagram. In other cases it is used more as a strategic approach to meeting broader objectives and goals, “to help clients create a business case, educate and audience … and raise awareness.” Since data visualization refers both to an individual solution and to the process of data gathering, exploration, analysis, design and development, it’s easy to see how easily it is to confuse the term’s meaning, as we saw in our previous blog post.
Scroll through the slideshow to see the range of data visualizations that were mentioned. Is there a solution you’ve used that we missed? If so, we’d love to add it to the list.
Research conducted by SQMRC.
