Mary Meehan’s startup Metametrix is a new SAS that helps business leaders to understand and see current, real-time cultural analytics. Using semantic search and a proprietary algorithm to provide trend and cultural analytics, the tool provides unique insights and trends for marketers and product owners.
Situation
Develop the marketing UX for Metametrix that will provide potential customers an overview of the cultural analytics tool. The site introduces the brand and is a platform for thought leadership on trend, culture and marketing insights.
Develop the visualization dashboard for Metametrix users that gives them the opportunity to understand data points about their topics and draw unique insights via a highly visual interface.
Solution
Smart Hive partnered with Metametrix early on to create the overall user experience for the launch of the new SAS tool. We also created the user interface design that used data visualization methods to showcase the tool’s unique cultural intelligence insights. We designed a user interface that displays complex data sets with a variety of data visualizations that help the user to gain unique cultural insights. The visualizations help users quickly grasp comparative data points and understand the cultural context of their topic.
We also created the marketing UX and UI for the Metametrix marketing website, that leveraged the new brand identity, blog platform, and ways to connect with the startup.
