Smart Hive Brand and UX header from Metametrix

The Intersection of Brand and UX

By | Brand, UX/user experience, Strategy

How do branding and user experience/UX overlap?

While brand and UX are unique and individual disciplines, they both rely on each other for a business to be successful. The customer does not distinguish between their user experience and their branding experience. Rather, both feed into a total, unified experience with any product or service.

Customers today demand consistent, seamless interactions that that meet industry standard experiences wherever they are in the purchase process or use situation. They do not differentiate between their experiencing of the brand and their use of a product. For example, Amazon’s brand is consistently reinforced as much by their industry benchmark shopping cart experience as by their logo. Read More

The new SmartHive.com

By | UX/user experience, Strategy

I am so happy to announce a new SmartHive.com website.Smart Hive new website

As the market has changed, data visualization as a service has evolved. What used to be a widely varying approach to communications has shaken into a host of key categories for data consolidation, consideration, and presentation. The sheer number of tools and solutions available to use and parse data has exploded, as have the number of practitioners. No one now disputes the importance of using visualization techniques to understand data and datavis’ unique opportunity to gain insights and understanding.

Smart Hive is a strategic consultancy using data to create better experiences

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