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The Intersection of Brand and UX

By | Brand, UX/user experience, Strategy

How do branding and user experience/UX overlap?

While brand and UX are unique and individual disciplines, they both rely on each other for a business to be successful. The customer does not distinguish between their user experience and their branding experience. Rather, both feed into a total, unified experience with any product or service.

Customers today demand consistent, seamless interactions that that meet industry standard experiences wherever they are in the purchase process or use situation. They do not differentiate between their experiencing of the brand and their use of a product. For example, Amazon’s brand is consistently reinforced as much by their industry benchmark shopping cart experience as by their logo. Read More