Creative strategy is elusive. Unlike a marketing strategy or a communications strategy, your vision and plan for producing outstanding creative work can not follow a canned approach. The nature of creative strategy is to go into the unknown and return with something that is original and moving. And it is very dependent upon the people involved.
One of the reasons creative strategy is so hard is that ultimately you can not control the end result. The goals themselves are often both specific and broad, which is why creativity is required. Read More