I am so happy to announce a new SmartHive.com website.
As the market has changed, data visualization as a service has evolved. What used to be a widely varying approach to communications has shaken into a host of key categories for data consolidation, consideration, and presentation. The sheer number of tools and solutions available to use and parse data has exploded, as have the number of practitioners. No one now disputes the importance of using visualization techniques to understand data and datavis’ unique opportunity to gain insights and understanding.
Smart Hive is a strategic consultancy using data to create better experiences
Smart Hive has also evolved and changed with the discipline. We still use a data-centric focus for our strategic approach to branding, marketing, and communications. Our focus on using data to tell stories for marketing and communications remains consistent.
However, how we use data has opened up. We gain insights using a wide variety of design research techniques and our strategies are visualized through strategic diagrams, journey maps, personas, etc. Our work with clients in marketing & product has moved more into the UX space, working to develop architecture, wireframes and user interfaces that draw on our strong background in creative strategy and design. And our design of content based on data continues.
The new SmartHive.com was designed to capture our unique approach to building experiences for our clients. We’d love your feedback on the site.
And we’d love to work with you to build better experiences for your customers. Get in touch!
