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Content marketing is very popular. 88% of marketers say they use content marketing and three-quarters of all marketers plan on producing more this year. That is a lot of content being generated on behalf of brands, despite the fact that 44% of marketers are neutral on its effectiveness. Despite having a huge number of forms of content to deliver—blogs, videos, infographics, slideshows, articles, listicles, webinars—the effectiveness of the content is really dependent upon the story of the content itself. If a brand’s story isn’t worth telling, is it really worth a listicle or motion graphic? Isn’t the real opportunity for content marketing in the data behind the story that behind the content marketing tactic? Read more →
The classic recipe for creative work is:
This is an old school formula. It puts the all of the planning and intention setting in a stage separate from the creative talent it seeks to inspire. A tightly written brief asks for execution, not ideation. It directs the creative process instead of immersing the project in a process. It works wonderfully for getting large amounts of projects completed but doesn’t necessarily leave deep opportunities for real creative thinking. The challenge for large organizations that work in this method is to find ways to interweave creative thinking with planning so that they don’t always end up with the same solution over and over again. Read more →
Visualization creates understanding and facilitates clear communication. And it’s required in today’s overstimulating world of complex ideas, complicated structures, abstract strategies, massive data, and innovative ideas. Your brand needs to tell the truth—and data visualization leverages your data to build trust with your customers.
At Smart Hive, we start with your data; through data mining, analysis, and ideation, we discover meaning and develop clear stories that marry imagery, data, and strategic thinking, all to create powerful yet simple tools for communications.
Work with Smart Hive to:
If you have data, you have a story. Call us to help find that story and tell it in the most engaging way.
Today’s brands are publishers, and content strategy, design, and creation is the best way to tell your brand’s story to your customers, consumers, and colleagues.
We create new custom content designed to get attention and engage your audiences. Our background in branding, content strategy, storytelling, design thinking, and creative gives us a unique approach to telling your story.
Work with Smart Hive to:
Become a thought leader, publish relevant stories, and share your content online. Call us.
Your brand can’t afford to be dull, dated, or boring. Customers and consumers always want new approaches, creative surprise, and something that shines amidst the monotony of the marketplace. We create exciting, engaging creative solutions that are on brand—and that bring out the best of what you offer and why you are in business.
With Smart Hive, use creative to:
We know that aesthetic, stylistic choices can make or break your brand. Rely on us to create what’s engaging for your brand.
Your brand is online, and it’s searchable and shareable. We create digital experiences—websites, apps, social content, email, video/motion—that tell rich and engaging stories with data. Digital storytelling is one of the most exciting ways to build your brand today and we do it by starting with your data and determining how it can best support awareness and engagement for your brand.
With Smart Hive, used digital to:
The digital landscape is multichannel and multiscreen. We think your brand and your data has a place in all of it.
Data visualization and content creation are two of the hottest, most effective ways for organizations to better communicate their brands and build brand awareness. With them we help brands communicate complex ideas, abstract strategies, complicated structures and processes, or new products and services through relevant content that leverages creativity. But they require engaging communications.
With Smart Hive, use communication design to:
Communicate your brand with the best possible positioning, creative strategy, messaging and design.
Our focus on leveraging data visualization, content strategy, and design builds your brand in relevant social spaces so it communicates clearly and builds awareness. Nothing is more shareable, likable, or viral than the truth when it is presented in engaging, relevant, and interactive ways.
We can help you tell your data story:
Today’s data is social. Brands that are proactive and engage their customers with data build credibility and affinity.
Smart Hive partners with brands and organizations with complex communications, abstract strategies, lost brands and tricky content to create visualizations and creative content that are both interesting and beautiful.
We believe in the power of images. We believe in the value of visualization.
We know that data is complex; we believe that complexity brings opportunity to those willing to work through it. We relish that role.
We’ve seen the strength of brands. We’ve helped them tell their stories in rich and powerful ways to help them reach those that matter to them the most. Without such stories, brands get lost in the shuffle, relegated to the back of the bin or the middle of the pack. Visualization and content creation are two of the best ways we differentiate and position.
We work with:
Carla Januska is the founder and chief creative officer of Smart Hive. She is a creative strategist, director and designer focused on creating visualizations that communicate to and engage. She uses data visualization, information design, graphic design, UX, illustration and code to better tell the stories that brands and organizations ought to communicate. Visualization is the number one way we show our audiences who we are and what we do and Carla has over 20 years of experience bringing brands to life with visualization and design.
Carla is a firm believer in consistent, creative visualization of brands across multiple channels to demand attention and respect. Carla has been building strong brand touchpoints for brands a large as Post-it and GE and smaller, local brands such as Tubman and Lucia’s. Because she brings clarity and creativity to all of her clients’ marketing challenges, she provides solid solutions that meet the intangible yet critical needs of brand communication and marketing.
Carla supports businesses and organizations with complex brand and communications problems to solve and she seeks opportunities to leverage data and information through visualization to create new content, build brands and increase communication. Her background and interests include data visualization, information design, infographics/process mapping, ideation, creative strategy, creative leadership, design management, brand strategy, brand identity, brand communications, content creation, social media engagement, UX/UI design and creative code.
Every day we hear from people who care about the same things we care about: design and data, communications and content, creativity and code. If your projects need a team that is passionate about solving complex problems with visualization and content, contact us. We want to talk!
We are located in
Minneapolis, Minnesota U.S.
© 2016 Smarth Hive | Creative Minds