Our work

01. Economic Impact of the Arts in Selected U.S. States

02. Have a Life Diagram

03. TravTrade Dashboard UI

04. US Government Organizational Chart

05. Minneapolis Parks Ecological System Plan Topics Infographic

06. Connected Bodies Infographic

  1. 01. Economic Impact of the Arts in Selected U.S. States

    Visualization of the scale of the economic impact of the arts in selected U.S. states. In smaller states, there […]

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  2. 02. Have a Life Diagram

    Smart Hive Lifeline Diagram

    How do we have a life? What happens to us? Who influences us? Who and what do we influence? […]

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  3. 03. TravTrade Dashboard UI

    Smart Hive TravTrade Dashboard UI

    Who travels to America for tourism? Where do they go and what do they do? TravTrade is a mobile […]

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  4. 04. US Government Organizational Chart

    US Gov Org Chart Sankey - Smart Hive

    As I have become more politically active I have recognized the enormous learning curve encountered by anyone trying to […]

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  5. 05. Minneapolis Parks Ecological System Plan Topics Infographic

    Minneapolis Parks Ecological System Plan Topics – Smart Hive

    The Minneapolis Park and Recreation Board (MPRB) and Mississippi Watershed Management Organization (MWMO) are creating an ecological system plan […]

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  6. 06. Connected Bodies Infographic

    Connected Bodies - Smart Hive

    The Connected Bodies Infographic shows how humans are connected to the vast ecosystem around us as well as a broad […]

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  1. 01. We don’t work for free

    As a business owner, product owner, marketer or communications director do you value creative work? Does it make an impact on your bottom line? Generate awareness? Build your brand? Get attention for your product?

    If you do, then please help persuade your peers, fellow board members, and colleagues against asking for free creative work. Stop holding logo contests. Don’t ask for volunteers to design, write, illustrate, photograph, animate, code or produce anything for free. Refuse to approve spec work. Stop expecting creative makers to work for free. Read more →

  2. 02. How to gauge brand engagement

    See me. Love me. Let me be your bestie. Everyone and every brand has the same goal. We want to be loved by you. And, like the high school experience in America, forming attachments and developing relationships can be confusing, exciting, and dramatic. What starts out as promising interest can quickly devolve into dislike and defriend.

    What makes interacting with others so confusing and difficult is our tendency to let the reactions of others guide our choices. If we let our actions be guided entirely by the feedback of others, we lose ourselves and our personality in the process.

    Brands, especially, fall prey to paralysis by engagement analysis. “Playing it safe”, “going with the tried and true,” Read more →

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01. Data Visualization & Information Design

02. Strategic Consulting

03. Creative

04. Digital

05. Communication Design

06. Social Media

  1. 01. Data Visualization & Information Design

    Visualization creates understanding and facilitates clear communication. And it’s required in today’s overstimulating world of complex ideas, complicated structures, abstract strategies, massive data, and innovative ideas. Your brand needs to tell the truth—and data visualization leverages your data to build trust with your customers.

    At Smart Hive, we start with your data; through data mining, analysis, and ideation, we discover meaning and develop clear stories that marry imagery, data, and strategic thinking, all to create powerful yet simple tools for communications.

    Work with Smart Hive to:

    • Explore my data: data exploration, analysis, insights, opportunities
    • Explain my data: process maps, flows and decision trees, user flows, personas, UX
    • Report my data: infographics, diagrams/charts, digital storytelling and data journalism
    • Interact with my data: interactive, motion data visualizations

    If you have data, you have a story. Call us to help find that story and tell it in the most engaging way.

  2. 02. Strategic Consulting

    Today, creative communications, marketing, and design all require a clear purpose. It’s no longer enough to throw money at tired communications strategies. Channels are changing, audiences are diverse, expectations are higher and brands need to connect with users.

    Smart Hive is a strategic creative agency that takes complex communications, marketing, and branding problems and creates new ways of gathering, understanding and reaching your users. We develop actionable approaches to solving those problems. Our approach to strategy seamlessly moves into execution, because a plan that sits on the shelf is a waste of time.

    Smart Hive:

    Reinvigorates brands: brand strategy, architecture, positioning and identity
    Designs creative strategies: campaigns, content strategy, IA, and UX
    Develops information-based communication approaches: content marketing strategies
    Excels at ideation: brainstorming, problem-solving: product development, organizational design, and strategic planning

  3. 03. Creative

    Your brand can’t afford to be dull, dated, or boring. Customers and consumers always want new approaches, creative surprise, and something that shines amidst the monotony of the marketplace. We create exciting, engaging creative solutions that are on brand—and that bring out the best of what you offer and why you are in business.

    With Smart Hive, use creative to:

    • Solve my problem: design thinking, user experience, creative strategy, planning
    • Engage my audience: brand campaigns, advertising, promotions, events,
    • Create my experience: web, digital, mobile, social, retail, internal
    • Design my image: identity, literature, style guides, product design, trend

    We know that aesthetic, stylistic choices can make or break your brand. Rely on us to create what’s engaging for your brand.


  4. 04. Digital

    Your brand is online, and it’s searchable and shareable. We create digital experiences—websites, apps, social content, email, video/motion—that tell rich and engaging stories with data. Digital storytelling is one of the most exciting ways to build your brand today and we do it by starting with your data and determining how it can best support awareness and engagement for your brand.

    With Smart Hive, used digital to:

    • Get my data online: websites, landing pages, digital storytelling
    • Push my data on mobile: responsive web, apps, geo-location
    • Make my data social: content creation, curation, social promotions, community management
    • See my date cinematic: motion graphics, video, presentations

    The digital landscape is multichannel and multiscreen. We think your brand and your data has a place in all of it.


  5. 05. Communication Design

    Data visualization and content creation are two of the hottest, most effective ways for organizations to better communicate their brands and build brand awareness. With them we help brands communicate complex ideas, abstract strategies, complicated structures and processes, or new products and services through relevant content that leverages creativity. But they require engaging communications.

    With Smart Hive, use communication design to:

    • Clarify my brand: branding, brand strategy, key messages, positioning, identity design
    • Communicate my brand: brand storytelling, editorial content, marketing communications
    • Share my brand: creative social media content—posts, tweets, pins
    • Visualize my brand: visual storytelling, storyboarding, video/motion

    Communicate your brand with the best possible positioning, creative strategy, messaging and design.

  6. 06. Social Media

    Our focus on leveraging data visualization, content strategy, and design builds your brand in relevant social spaces so it communicates clearly and builds awareness. Nothing is more shareable, likable, or viral than the truth when it is presented in engaging, relevant, and interactive ways.

    We can help you tell your data story:

    • Like my data: infographics, data stories, content creation
    • Share my story: content curation, community management, social media
    • Find my community: Twitter, Facebook, Pinterest, Linkedin, Google+, blogs

    Today’s data is social. Brands that are proactive and engage their customers with data build credibility and affinity.

About the hive

  • CarlaJanuska_portr_2

Carla Januska

Carla Januska is the founder and chief creative officer of Smart Hive. She is a creative strategist, director and designer focused on creating visualizations that communicate to and engage. She uses data visualization, information design, graphic design, UX, illustration and code to better tell the stories that brands and organizations ought to communicate. Visualization is the number one way we show our audiences who we are and what we do and Carla has over 20 years of experience bringing brands to life with visualization and design.

Carla is a firm believer in consistent, creative visualization of brands across multiple channels to demand attention and respect. Carla has been building strong brand touchpoints for brands a large as Post-it and GE and smaller, local brands such as Tubman and Lucia’s. Because she brings clarity and creativity to all of her clients’ marketing challenges, she provides solid solutions that meet the intangible yet critical needs of brand communication and marketing.

Carla supports businesses and organizations with complex brand and communications problems to solve and she seeks opportunities to leverage data and information through visualization to create new content, build brands and increase communication. Her background and interests include data visualization, information design, infographics/process mapping, ideation, creative strategy, creative leadership, design management, brand strategy, brand identity, brand communications, content creation, social media engagement, UX/UI design and creative code.

We’d love to learn more about your visualization needs. 


About Us

Every day we hear from people who care about the same things we care about: design and data, communications and content, creativity and code. If your projects need a team that is passionate about solving complex problems with visualization and content, contact us. We want to talk!

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The Social

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Contact Us

T: 612-702-4855

We are located in
Minneapolis, Minnesota U.S.

© 2017 Smart Hive | Creative Minds