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As a business owner, product owner, marketer or communications director do you value creative work? Does it make an impact on your bottom line? Generate awareness? Build your brand? Get attention for your product?
If you do, then please help persuade your peers, fellow board members, and colleagues against asking for free creative work. Stop holding logo contests. Don’t ask for volunteers to design, write, illustrate, photograph, animate, code or produce anything for free. Refuse to approve spec work. Stop expecting creative makers to work for free. Read more →
See me. Love me. Let me be your bestie. Everyone and every brand has the same goal. We want to be loved by you. And, like the high school experience in America, forming attachments and developing relationships can be confusing, exciting, and dramatic. What starts out as promising interest can quickly devolve into dislike and defriend.
What makes interacting with others so confusing and difficult is our tendency to let the reactions of others guide our choices. If we let our actions be guided entirely by the feedback of others, we lose ourselves and our personality in the process.
Brands, especially, fall prey to paralysis by engagement analysis. “Playing it safe”, “going with the tried and true,” Read more →
Visualization creates understanding and facilitates clear communication. And it’s required in today’s overstimulating world of complex ideas, complicated structures, abstract strategies, massive data, and innovative ideas. Your brand needs to tell the truth—and data visualization leverages your data to build trust with your customers.
At Smart Hive, we start with your data; through data mining, analysis, and ideation, we discover meaning and develop clear stories that marry imagery, data, and strategic thinking, all to create powerful yet simple tools for communications.
Work with Smart Hive to:
If you have data, you have a story. Call us to help find that story and tell it in the most engaging way.
Today, creative communications, marketing, and design all require a clear purpose. It’s no longer enough to throw money at tired communications strategies. Channels are changing, audiences are diverse, expectations are higher and brands need to connect with users.
Smart Hive is a strategic creative agency that takes complex communications, marketing, and branding problems and creates new ways of gathering, understanding and reaching your users. We develop actionable approaches to solving those problems. Our approach to strategy seamlessly moves into execution, because a plan that sits on the shelf is a waste of time.
Reinvigorates brands: brand strategy, architecture, positioning and identity
Designs creative strategies: campaigns, content strategy, IA, and UX
Develops information-based communication approaches: content marketing strategies
Excels at ideation: brainstorming, problem-solving: product development, organizational design, and strategic planning
Your brand can’t afford to be dull, dated, or boring. Customers and consumers always want new approaches, creative surprise, and something that shines amidst the monotony of the marketplace. We create exciting, engaging creative solutions that are on brand—and that bring out the best of what you offer and why you are in business.
With Smart Hive, use creative to:
We know that aesthetic, stylistic choices can make or break your brand. Rely on us to create what’s engaging for your brand.
Your brand is online, and it’s searchable and shareable. We create digital experiences—websites, apps, social content, email, video/motion—that tell rich and engaging stories with data. Digital storytelling is one of the most exciting ways to build your brand today and we do it by starting with your data and determining how it can best support awareness and engagement for your brand.
With Smart Hive, used digital to:
The digital landscape is multichannel and multiscreen. We think your brand and your data has a place in all of it.
Data visualization and content creation are two of the hottest, most effective ways for organizations to better communicate their brands and build brand awareness. With them we help brands communicate complex ideas, abstract strategies, complicated structures and processes, or new products and services through relevant content that leverages creativity. But they require engaging communications.
With Smart Hive, use communication design to:
Communicate your brand with the best possible positioning, creative strategy, messaging and design.
Our focus on leveraging data visualization, content strategy, and design builds your brand in relevant social spaces so it communicates clearly and builds awareness. Nothing is more shareable, likable, or viral than the truth when it is presented in engaging, relevant, and interactive ways.
We can help you tell your data story:
Today’s data is social. Brands that are proactive and engage their customers with data build credibility and affinity.
Smart Hive partners with brands and organizations with complex communications, abstract strategies, lost brands and tricky content to create visualizations and creative content that are both interesting and beautiful.
We believe in the power of images. We believe in the value of visualization.
We know that data is complex; we believe that complexity brings opportunity to those willing to work through it. We relish that role.
We’ve seen the strength of brands. We’ve helped them tell their stories in rich and powerful ways to help them reach those that matter to them the most. Without such stories, brands get lost in the shuffle, relegated to the back of the bin or the middle of the pack. Visualization and content creation are two of the best ways we differentiate and position.
We work with:
Carla Januska is the founder and chief creative officer of Smart Hive. She is a creative strategist, director and designer focused on creating visualizations that communicate to and engage. She uses data visualization, information design, graphic design, UX, illustration and code to better tell the stories that brands and organizations ought to communicate. Visualization is the number one way we show our audiences who we are and what we do and Carla has over 20 years of experience bringing brands to life with visualization and design.
Carla is a firm believer in consistent, creative visualization of brands across multiple channels to demand attention and respect. Carla has been building strong brand touchpoints for brands a large as Post-it and GE and smaller, local brands such as Tubman and Lucia’s. Because she brings clarity and creativity to all of her clients’ marketing challenges, she provides solid solutions that meet the intangible yet critical needs of brand communication and marketing.
Carla supports businesses and organizations with complex brand and communications problems to solve and she seeks opportunities to leverage data and information through visualization to create new content, build brands and increase communication. Her background and interests include data visualization, information design, infographics/process mapping, ideation, creative strategy, creative leadership, design management, brand strategy, brand identity, brand communications, content creation, social media engagement, UX/UI design and creative code.
Every day we hear from people who care about the same things we care about: design and data, communications and content, creativity and code. If your projects need a team that is passionate about solving complex problems with visualization and content, contact us. We want to talk!
We are located in
Minneapolis, Minnesota U.S.
© 2017 Smart Hive | Creative Minds